Hello Coach,
Sorry to keep you hanging.
Sponsoring is difficult. It starts with begging for money, fans or former members will give you some money.
Next is thinking form the sponsors perspective: what does he gets out of it? Things we are doing:
attach the sponsors name to the club: the actual name, letterheads, boarding around the pitch
connect the sponsor to the positive aspects of rugy: respect etc. The sponsor can advertise with that
sponsors events: for his employees of his clients: sponsor diners, teambuilding sessions etc. You will be amazed how much outsiders actually enjow throwing a rugby ball around!!
Be careful: make somebody in the club responsible for the relation, do not "disappear" after you received the cash...
Does this help?